Fact Sheet

The word Ombudsman (Om-budz-man) is Scandinavian. In North America this has come to mean “helper," advocate or “voice of the people." Recognizing the importance of qu​ality of life and quality of care, a Long Term Care Ombudsman works with individuals and their families to protect and promote the rights of long term care consumers, while also working with long term care service providers to define and achieve the highest standards possible.

Federal law requires (45 CFR 1324 and 1327) each state to have a Long Term Care Ombudsman Program headed by a State Long Term Care Ombudsman. As defined by the Older Americans Act, the mission of the Long Term Care Ombudsman Program is to seek resolution of problems and advocate for the rights of clients with the goal of enhancing quality of life and quality of care.

In Wisconsin, the Ombudsman Program is administered by the State of Wisconsin Board on Aging and Long Term Care, and advocacy services are provided at no cost. There is no connection with any long term care provider, and ombudsmen do not endorse or recommend any specific long term care provider or program.

Ombudsmen have unrestricted authority to advocate on behalf of persons age 60 and older who receive their long term care services as residents or tenants of a licensed or certified long term care setting such as a nursing home, community-based residential facility (CBRF), adult family home (AFH), or residential care apartment complex (RCAC). Ombudsmen also advocate for persons who receive home and community-based services through one of the state's managed long term care or self-directed supports programs, (Family Care, Family Care Partnership, PACE or IRIS). Ombudsmen do not have authority to advocate on behalf of persons who are younger than 60 years of age, persons receiving services in residential or acute mental health treatment settings, persons receiving services in a hospital or persons living in independent or unlicensed settings, unless their concerns are about their managed long term care services specifically.

An ombudsman's clients are limited to individuals who are residents of a long term care setting, a recipient of managed long term care services or a participant in self-directed supports. Ombudsmen are not advocates for family members or long term care providers.

Anyone with a concern or complaint about the long term care services described above may call an ombudsman. It is important to note, however, the Ombudsman Program is not an emergency response organization, and ombudsmen are not regulators. Calls placed to the Ombudsman Program's toll-free line or complaints addressed to the Board on Aging and Long Term Care's website are received and triaged Monday through Friday between the hours of 8:00 am and 4:30 pm (state holidays excepted). Calls placed before or after office hours go to a confidential voice mail system, and are sent the next business day to the appropriate ombudsman. Contact information may be found at the end of this fact sheet.

Complaints can be made anonymously by or on behalf of a resident or managed care enrollee. Specific complaint information is shared with others only with the consent of the resident or enrollee.

Ombudsmen respond to complaints and concerns including but not limited to:

In Wisconsin, ombudsmen are not the investigators of allegations of abuse, neglect or exploitation, but are often the first source with whom a person will confide. Ombudsmen will, with the consent of the resident or enrollee, assist in reporting the allegation, and ensure that rights are fully respected throughout the process of investigation. An ombudsman's focus is directed to assuring that the person alleged to have been abused is granted her or his right to due process, receives the appropriate supports and resources toward resolution, and is free from fear of retaliation for having reported the alleged abuse.

Persons have a legal right to express concerns or make a complaint without the fear of retaliation. Ombudsmen can help to ensure that all rights are protected throughout the complaint process.

Providers of long term care services may call the Ombudsman Program to discuss approaches to specific challenges, to request information about community resources that benefit their residents or members, or to receive staff education on specific topics related to rights, quality of care and quality of life. Ombudsmen are also frequent presenters at local and statewide conferences and workshops, speaking on a variety of topics relative to long term care services.

There are a variety of materials available to residents, enrollees, providers and the general community. These materials cover a variety of topics, and are in several languages other than English. 

Reference materials are also available on the website of the Board on Aging and Long Term Care here.

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For printed materials call 1-800-815-0015, and the intake specialist will be happy to send these materials directly to you.

Ombudsmen provide services over the phone, by e-mail, virtually ​or in-person. For non-English speaking calls, the Ombudsman Program utilizes language line services. Ombudsmen are assigned to various parts of the state by regions, and can most easily be reached by calling the Board on Aging and Long Term Care's toll-free intake number at 1-800-815-0015. 

​Individuals may also contact an ombudsman or file a complaint online on the Board on Aging and Long Term Care's website here.​